Some details
MaxMedia partnered with AT&,T’s PR
and IT teams to create a social media command center called the Public Relations News Operation Center (PRNOC). The PRNOC aggregates real-time data from over 150 million online sources and alerts AT&,T to trends, potential issues and customer sentiment.
These data enable AT&,T to swiftly formulate smart business decisions and implement strategic plans of
action. And the large-scale implementation gives the whole team a single point of reference.This large-scale hardware configuration pushes 16,588,800 pixels per frame at 220 frames/second to provide 1080p resolution across eight 55” monitors. The hardware uses gaming software to provide data visualizations that are compelling, informative, and immersive.
Individuals from all levels and departments visit and utilize the PRNOC, and find it easily understandable—on big screens and small! PRNOC’s data aggregations, visualizations, and trend analyses are accessible on the large multi-screen display but also on desktop, tablet, and mobile.