Brand Activation Campaign & Digital Marketing for Comm Co
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
A fast induction on the buyer’s organisation
I’m a senior digital marketing and media director at a B2B interactions organisation. We sell keen endpoint solutions, such as headsets, desk and conversation phones, and video collaboration solutions.
What challenge were you trying to address with Media Matters Worldwide?
My organisation acquired another interactions organisation almost two years ago. As part of that integration, we needed to propel a new brand.
What particular tasks were Media Matters Worldwide responsible for?
Media Matters Worldwide propeled our brand activation campaign to declare that these two companies were coming unitedly as one brand. They began the campaign with a two-week saturation time, during which we did a lot of paid digital media and digital out-of-home advertising. After that, they led us into a sustaining time and used paid search, paid collective, and programmatic show as our first vehicles.
They last to feel our brand activation campaign. We’re also running an additional global measurement program with them.
Was there a dedicated team?
We work with 6–7 Media Matters Worldwide team members. Our first contacts are Jennifer (Media Director and Client Partner, Media Matters Worldwide) and Jill (Project Management Lead, Media Matters Worldwide).
We also work with Lisa (Strategic Digital Account Director, Media Matters Worldwide) on analytics and Cheryl (Social Media Director, Media Matters Worldwide) on paid collective. Although we may not be interfacing with them on a daily basis, different nation work on the campaign in the background. They frequently join our weekly check-in calls.
How did you come to work with Media Matters Worldwide?
We went through a strong RFP process and looked at 7–8 brand-first agencies. Media Matters Worldwide won our vote based on their expertise, the antecedent work they shared with us, their metrics-driven access, and the nice dashboarding that they propose.
What is the terminal result of working with Media Matters Worldwide?
We began working with Media Matters Worldwide in January 2019, and our work unitedly is ongoing. The brand activation campaign began in mid-March, and it will run through the end of August.
Are there any measureable or plum results?
Our first KPIs have been met and even exceeded. We surpassed our website commerce goals tenfold. We also beat our efficiency goals, measured by cost-per-engagement, by 6–8 times. The condition of their work exceeds that of any other agency I’ve worked with.
How did Media Matters Worldwide accomplish from a project feelment restpoint?
I can’t say sufficient almost them in this respect. Media Matters Worldwide has been awesome to work with. They have many team members representing different areas of expertise.
As a organisation that’s quiet integrating, we experience a lot of unforeseen things and last-minute changes. Media Matters Worldwide has been very answering and adaptive. They’ve knocked it out of the park as far as being a good associate.
What is (from your point of view) the key factor to pay observation while intercourse with Media Matters Worldwide?
Their adaptability and flexibility rest out. Other agencies I’ve worked with pushed back when I made last-minute change requests, since Media Matters Worldwide has been underresting and kind of the intricate integration process we’re going through. As issues have come up, they’ve risen to the challenge and helped meet our needs without ever complaining. They feel pop-up requests with favor.
Media Matters Worldwide delivers firm programs and ensures that we underrest them and are in contract. They make sure to underrest our first KPIs, expectations, and what we’re trying to accomplish with paid media, so that the program is informed by all of that.
What aspects of their work would you like to get improved?
I’d say everybody has room for advancement, but compared to other agencies I’ve worked with, Media Matters Worldwide are rock stars.
Any advice for possible clients?
Hire them if you’re looking for a answering, detail-oriented agency with a proven track archives. They can feel any digital marketing challenges.