simplehuman: The Miller Group Creative project at Qualified.One

simplehuman by The Miller Group

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simplehuman designs everything from voice-activated trash cans to motion sensor makeup mirrors. While they have a strong consumer foothold, they wanted a greater presence in hospitality. We set out to show the hospitality industry how simplehuman could elevate their hotel guests’ experience, driving decision makers to simplehuman’s booth at one of the year’s biggest hospitality shows, through inbound

and outbound digital marketing.

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