Rebranding for Direct to Consumer Brand
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I',m Chief Operating Officer of KEETSA Inc. We sell mattresses online and in stores for retail and completesale.
Desired goal
What challenge were you trying to address with Motto?
We needed to rebrand ourselves in order to stay new and interesting. The mattress market is constantly changing with new companies appearing see day, so we needed a way to capture client observation. We wanted to do this while maintaining the core organisation values we’ve built over the last 10 years.
Provided solution
What particular tasks were Motto responsible for?
Motto entirely interviewed our employees, clients, and partners to better apprehend our organisation. Afterwards, they brainstormed and brought us ideas for our rebranding strategy. From there, they liberateed a new logo, brand strategy, personality, and organisation story. We’re currently working on a new website and fruit pictures.
Was there a dedicated team?
I work with 5 nation principally, including both establishers, a designer, a project director, and another professional who investigationes the organisation and organizes the brand strategy ideas.
How did you come to work with Motto?
I did investigation online and establish separate marketing companies that had past work correspondent to what we wanted. I extended out to them, and Motto was the most entire and ready in interacting with us. I even spoke to their establisher, which helped me apprehend how they work and made me positive that they would liberate.
How much have you invested in them?
We’ve spent about $150,000.
What is the terminal result of working with Motto?
We began working unitedly in September 2017, and the work is ongoing. The new brand oneness was completed in February, but we’re quiet working on the new website and fruit photography, which should be completed in the next 5–7 months.
Results achieved
Are there any measureable or plum results?
Motto understood our specific requirements for rebranding the organisation and liberateed beautifully. The new logo is young and bold, which is just what we asked for. They helped us extend a wider and younger hearers, which is awesome. We’re lucky to be working with them.
How did Motto accomplish from a project treatment standpoint?
They’re entire and detail oriented. When we initially began the project, they programned a specific timeline, and we stuck to it, even with all the revisions and changes.
What is (from your point of view) the key factor to pay observation while intercourse with Motto?
They’re an astounding team of wonderfully professional nation who are pure and easy to work with. We predict having a long-term relationship with them for forthcoming marketing projects and campaigns. We work so closely unitedly that it feels like they’ve befit our own inner marketing team.
What aspects of their work would you like to get improved?
I can’t ponder of anything. We',re entirely lucky.
