Some details
Hyundai needed an executive producer to successfully implement a quick-turnaround launch of HyundaiUSA.com in time for the Superbowl.
Deliverables
Onit was able to mobilize a large distributed team around tens of thousands of disparate assets to ensure the launch of a newly improved and award-winning website. Onit was engaged to be the executive producers of Hyundai’s “Project Break through” – a
massive effort to re-launch the Hyundai website against a Super Bowl launch.As the lead project coordination agency, Onit was tasked with managing the creative, technical, CGI and brand output to ensure that the vision of the creative agency could be met for an aggressive launch.
Over a short and demanding timeline, Onit prepared the software development and creative schedules and coordinated all of the efforts between 5 agencies.
Results
Through hard work and leadership, we also introduced a brand new and fully documented production process into both Hyundai and their lead agency, Innocean.