IGN: Onit Digital, Inc. Design project at Qualified.One

IGN by Onit Digital, Inc.

Some details

IGN was seeking a new and quirky way to get the word out about their brand to an audience of gamers.

Deliverables

Onit Digital delivered a digital postcard platform with “snarky” comments that could break through the clutter, align with gamer mentality and give the audience a few laughs.   Significantly, the ecard platform allowed for extensibility and full tracking of all ecard sending

habits/patterns.

Results

The concept resonated strongly with the IGN audience.   The ecards were widely used and showed up frequently in social channels.

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