Some details
IGN was seeking a new and quirky way to get the word out about their brand to an audience of gamers.
Deliverables
Onit Digital delivered a digital postcard platform with “snarky” comments that could break through the clutter, align with gamer mentality and give the audience a few laughs. Significantly, the ecard platform allowed for extensibility and full tracking of all ecard sending
habits/patterns.Results
The concept resonated strongly with the IGN audience. The ecards were widely used and showed up frequently in social channels.