IGN: Onit Digital, Inc. Design project at Qualified.One

IGN by Onit Digital, Inc.

Some details

IGN was seeking a new and quirky way to get the word out about their brand to an audience of gamers.


Onit Digital delivered a digital postcard platform with “snarky” comments that could break through the clutter, align with gamer mentality and give the audience a few laughs.   Significantly, the ecard platform allowed for extensibility and full tracking of all ecard sending



The concept resonated strongly with the IGN audience.   The ecards were widely used and showed up frequently in social channels.

Our key services