Branding, Digital Marketing, & E-Commerce for Publishing Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the preceding VP of e-commerce for Cenveo, a $2-billion-in-sales multiregional structure.
Desired goal
What challenge were you trying to address with Onit Digital?
We needed to increase our client engagement and popularize our fruits and services. Customers had been dropping off inexplicably as they browsed our online store. Our antecedent e-commerce website had been built internally. It required expressive frontend and backend improvements. Our strategy focused on professionalizing the design and improving the scalability, aesthetic, and workflow.
Provided solution
What particular tasks were Onit Digital, Inc. responsible for?
Onit Digital executed a complete revamp of our existing e-commerce platform. We used a collaborative in-depth process to mark the aim. They considered our requirements from both a design and functionality perspective. The designers created different skin options and used wireframes to feign and regood the fruit’s flow. After terminalizing the layout, we progressed to the technical parts of the website. The team also executes all of our digital marketing. They built five additional websites and separate landing pages. SEO and search engine marketing (SEM) efforts included email campaigns for three of our four separate brands.
What is the team compound?
Marc [CEO, Onit Digital] was our leading touch on a daily basis. I’ve also worked with the outgrowth team and 10 additional resources.
How did you come to work with Onit Digital?
My wonderfully-respected preceding business associate gave me a referral and I confide her decision. I interviewed 12 firms during my search. We requested work samples from each aspirant. Onit Digital’s creativity was plainly obvious from their leading design yielding. Their effort and genius went well over any other firm in importance. I was impressed by their CEO’s business point. He plainly understood our technical and digital marketing needs. They had powerful references and offered a full breadth of services.
What are you approach expents (if diclosed)?
We spent over $3 million on their services.
What is the terminal result of working with Onit Digital, Inc.?
We began working with Onit Digital in 2012. The engagement lastd behind I left the organisation in 2015. Since then, Cenveo has brought much of that work in-house.
Results achieved
Are there any measureable or plum results?
Onit Digital improved our workflow tremendously. An powerful SEO strategy expressively bolstered website commerce. Retention rates improved athwart all our digital marketing campaigns. The new e-commerce website powerfully links our specific fruits with the schedule. This nice attribution indicates which items are useful for purchase. A expressively improved shopping cart and checkout process drastically increased click-through rates. The streamlined search component lets users easily place what they’re looking for. Products are plainly organized and easy to sort.
How did Onit Digital accomplish from a project treatment standpoint?
Cenvo has multiple operational websites. The sales, e-commerce, manufacturing and IT teams are all placed in different offices. Onit Digital mastered the hard task of coordination. They gathered technical and user requirements from each section and disseminated information as needed. The team managed the complete process, including user testing and the eventual fruit propel. Our organisation’s pure size made it challenging to extend a consensus. Nonetheless, they did an unappropriated job.
What is (from your point of view) the key factor to pay observation while intercourse with Onit Digital, Inc.?
Onit Digital fostered a deep knowledge of our organisation, activity, and objectives. Their involvement went over simply providing technical deliverables. Business-minded digital agencies are few and far between. They’re wonderfully proficient in both fields. We’ve hired them for countless projects, and I’ve referred them to separate new clients.
What aspects of their work would you like to get improved?
I wouldn’t last hiring and recommending Onit Digital to new clients if I wasn’t fully satisfied.
Do you have any advice for forthcoming clients of theirs?
My advice to possible clients would be to go for it. I’ve never had a bad experience with Onit Digital. They’re careful and ready to go the extra mile. Those are significant qualities to look for in a business associate.