Some details
ONE is a global nonprofit organization advocating for action against extreme poverty and preventable disease, particularly in Africa. As an effort to improve accessibility to education for girls all around the world, ONE created the Poverty is Sexist campaign, which launched a year prior to Orange Element’s collaboration with this project.
This massive effort required a strong narrative and identity to rally global
support and awareness—ONE needed help tackling both. While the campaign and its mission were a huge success after the initial launch, ONE realized they needed to apply it across channels to enrich the campaign. Our job was to get it off the ground, they brought us in to help strengthen the core of the campaign and launch it to a wider audience.