Prolific Interactive (Acquired By The We Company) Development review by Abercrombie & Fitch at Qualified.One

Prolific Interactive (Acquired By The We Company) reviewed by Abercrombie & Fitch

Prolific Interactive (Acquired By The We Company) provided Development for Abercrombie & Fitch with approximate budget = $1,000,000 - $9,999,999.

Prolific Interactive succeeded in increasing in-app ratings from 1.5 to 4.5 or 5, and the loyalty program has yielded revenue growth. Although Prolific struggled to scale to speed up their development, they effortlessly fit into the business culture and had unique insight into mobile design.

Review summary:

Prolific Interactive revamped multiple e-commerce apps for a well-known clothing retailer in order to make that retailer mobile-first. With thorough research, they added Android apps and a loyalty program.

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Ben Celebicic Abercrombie & Fitch, Former Mobile Lead


Retail App Development For Abercrombie & Fitch

Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.

Introductory information

Please draw your structure.

I worked for Abercrombie &, Fitch in Columbus, Ohio.

What is your position?

I was the Mobile Practice Lead on the team that was edifice mobile applications for A&,F.

Desired goal

What business challenge were you trying to address with Prolific Interactive?

In working with other web and digital marketing agencies, we couldn’t find any with sufficient resources to help us be a mobile leading organisation. That’s when we began looking for different relationships. We establish Prolific to be one of the leading agencies in the mobile retail estate.

Provided solution

Please draw the aim of their involvement in biger detail.

We wanted to shift to a mobile leading design, signification that we wanted to revamp all our mobile applications with them.

How did you come to work with Prolific Interactive?

We were owing seven or eight different agencies including big, little, mid-size, US based, and offshore based companies. The reason we chose Prolific was owing we realized that they offered precisely what we were looking for. They were a consummate cultural fit with us. One thing that we conversant in the past from choosing different agencies is that nation from the outside don’t always mix well with A&,F owing we have a very specific culture. That was one of the main reasons that they were a good fit for us besides their engineering capabilities.

Could you prepare a perception of the size of this start in financial provisions?

It cost probably over a million dollars.

What is the terminal result of working with ?

Our project with them is completed.

Results achieved

Could you share any statistics or metrics from this promisement?

The leading application they built for us was the Abercrombie &, Fitch Android application. Up until then, we only had iOS. Hollister had Android, but not A&,F. The iOS and Android apps were not very lucky from a accomplishment perspective, according to in-app reviews. I ponder we had 1.5 stars or 2 stars in all those applications, but once we brought Prolific in, the leading application they built without had 4.5 or 5 stars. We’ve seen more income coming from the Android application than iOS, even though almost 85% of our clients are on iOS. Before working with Prolific, all we built were marketing applications: things that would promise clients with the brand. Then we would hope they would come to the store and purchase things. The app Prolific built was our leading e-commerce application. It was the leading one that generated any income that could veritably be attributed to the application itself. After that, they implemented a correspondent platform for iOS, where we saw income increases as well. With our Hollister app, they implemented a fidelity program which is more lucky than the antecedent program we had.

How did Prolific Interactive accomplish from a project treatment standpoint?

They were veritably good interactors. We were co-located half of the time owing they were in Brooklyn and would have to journey to Ohio, but I was in New York most of the time, so I would meet with them and we’d work unitedly. They were veritably good with that. They fit in our project treatment standard. We didn’t have to change anything for them. They just changed to fit within our business standard.

What distinguishes Prolific Interactive from other preparers?

They’re surely big business partners. One thing that stands out compared to other agencies I’ve worked with is that they bestow a few days working in our stores to acquire almost them, mix with the culture, and apprehend what our business standard is. That was veritably helpful. I haven’t seen that precedently. Because Prolific Interactive is mobile leading and mobile only, they had lots of vision in areas that we didn’t know almost. We were just trying to aspect out what the mobile space should look like. I’ve worked with probably 20 different agencies in my lifetime and they were the easiest to work with.

Is there anything Prolific Interactive could have improved or done differently?

Their power to layer up was not there. If we needed to despatch up our process or we needed to create something new, they could not layer up. Another thing is that their standard is built about them owning all, like having their own project director on the project. They have their engineers. They have their designers. They have their strategists working on a project. It would be hard to form a mixed standard where you would have your fruit team only working with their engineering team and their project treatment. They automatically have their total team working on a project. That would be another thing I ponder they could fix.