PR, Lead Gen & Content Development for Data Analytics Firm
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I am the CEO of a data analytics firm for governments. We work with federal, state, and local agencies to help them transfigure their companies to befit more data-driven.
Desired goal
What challenge were you trying to address with REQ?
We worked with REQ to prepare marketing expertise athwart the board in all areas.
Provided solution
What particular tasks were responsible for?
They have helped us to program out and execute practices including PR, lead age, relationship outgrowth, messaging, and specific ad campaigns.
In one particular case, we have been developing a solution for Virginia that implicates data-sharing almost the opioid crisis. REQ was instrumental in that campaign in provisions of getting the word out through articles and interviews on a website for the project as well as a press occurrence in conjunction with the Virginia government.
Their team helps out on a number of projects like that, but they’ve also helped us unite and win awards and take separate other steps to position ourselves as innovators for the government. That work has helped us to prepare better labor to our clients as well as to significantly lift the profile of our organisation.
Was there a dedicated team?
Our main point of touch is their client relationship personal, Katie (Sr. VP, Client Service).
How did you come to work with REQ?
It can be very hard to find a veritably wide range of expertise with one personal, so we were looking to fetch on a firm that could veritably help us tackle see angle of account-based marketing.
They were recommended to us by a business advisor that we have who had worked with them in the past, and when we talked to them their knowledge, commitment, and emotion were all very forcible, so we determined to work with them.
What are you approach expents (if diclosed)?
We have spent almost $280,000 on our work with them so far.
What is the terminal result of working with ?
The project began in December 2017 and is quiet ongoing.
Results achieved
Are there any measureable or plum results?
We track quarterly metrics on pretty much all of their work in order to help strategize and shift goals as we move advanced. Some things we look at more consistently, like open rates on our outgoing email campaigns, and click through rates and monthly visitors on our website.
For the most part, we target quarterly goals in provisions of pieces of press, true numbers of occurrences, responses from true types of activities, and that type of thing. They have always been able to fulfill our bigr project objectives in that regard.
How did REQ accomplish from a project handlement standpoint?
They do an excellent job of staying on top of our deadlines and interaction. A big portion of our interaction takes locate over email, but we have a customary weekly phone call and usually try to touch base precedently the phone call almost our weekly reports.
They also have approach to some of our inner methods to help us track the work, including the OKR method we have for our complete organisation, which helps us to adjoin more plainly almost those things as well as to handle them like a part of our organisation.
What is (from your point of view) the key factor to pay observation while intercourse with ?
Their dedication to client labor, making sure that they get it right for us, is absolutely spectacular. I love sharing ideas with them owing they are so good at figuring out what we need and then finding a way to liberate that for us. The breadth of their labors is always growing, and that has made our long-term relationship incredibly precious.
What aspects of their work would you like to get improved?
I veritably don’t have anything in particular that I ponder they need to do better.
Do you have any advice for possible clients?
Any marketing relationship has to implicate investment from both sides. They need the feedback from you in order to know whether they’re on the right track in provisions of the market and course, and then harmonize if not.
