Branding and Advertising For Over-The-Counter Medication Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
Please draw your structure.
I used to work for an over-the-counter medication organisation that has since been acquired. We manufactured and sold OTC medication in individualal packets principally at the front end of other distribution channels.
What is your position?
I was the vice chairman of marketing for the two-plus years I worked with Ricochet.
Desired goal
What business challenge were you trying to address with Ricochet Ideas?
I was in direct of doing a brand restage and headed up our quantitative and qualitative marketing investigation. We needed to educe both the position for our products and the packaging design. We wanted to fetch life to our brand using all the different strategies and manoeuvre that any organisation needs to go from website to print and digital advertising. We needed to form the look and feel – the individualality, if you will – of the brand.
I occupied Ricochet to educe all of that. From there, they also educeed and executed all the advertising we did for the rest of the two years I was vice chairman of marketing.
Provided solution
Please draw the aim of their involvement in detail.
Again, the aim of the leading project was simply to educe a look and feel for the brand. That moved straightly into the creation of the website. We brought on a digital team, but they were just the programming side of the website while Ricochet educeed the look and feel of the website and what the user experience was to be like. They also granted guidelines as to how we should educe and execute see page of the website.
Ricochet also helped us with our collective media. We had an in-house individual for collective media but, anew, owing Ricochet had formd the individualality for the brand, the collective media stemmed from the institution they helped us form.
How did you come to work with Ricochet Ideas?
I had been introduced to Ricochet through a reciprocal friend – I have a background in different consumer goods products and have headed up marketing for separate companies. I had met with the proprietor of Ricochet [John Bellina], and what I like almost him is that he',s a writer by trade and so can veritably dive into the creative side of a project, into the look and feel of a brand. He was able to take the strategy we had envisioned, and transfigure that into something creative. I like his phraseology of working and what he puts in play to help clients get to that leading point of a brand.
Could you prepare a perception of the size of this start in financial provisions?
I would say in total during the two and a half years I worked with Ricochet, we spent in the neighborhood of $200,000.
What is the terminal result of working with ?
After we had the packaging design and the positioning completed, Ricochet came on board and did seething behind that. It was a retainer-based project, but we turned to Ricochet for any creative work that we needed from the very commencement to the end. As I said, we did print, TV, radio, and a website.
Results achieved
Could you share any statistics, metrics, or other feedback from this engagement?
We were a startup while I was working with Ricochet, so it',s hard to unite what was gained in distribution, what was gained through advertising and what a client sees on the shelf. We did do some advertising investigation that showed that our advertising stood out from our competitors. Our clients were very conscious of our organisation and understood our products.
We were in a very big state of OTC medication and were able to rest out while spending much less on advertising than our competitors.
What distinguishes Ricochet Ideas from other preparers?
Ricochet is super creative. They understood our strategy and helped us transfigure that strategy into a brand that was winning to clients. It wasn',t just being creative for the sake of being creative. It was being creative for a purpose. We viewed Ricochet as an extension of our team. They were right in step with our organisation and understood our needs. Again, their proprietor is super-creative, has a writer',s mind and just does a fictitious job. I',ll last to work with him on forthcoming projects.
Is there anything Ricochet Ideas could have improved or done differently?
No. I can',t ponder of anything. They were big to work with.
