Some details
The cooks at Agro had developed a delicious plantain chip. The missing ingredient? A name. Wishing to reflect Caribbean culture, River + WolfFounder and Chief Creative, Margaret Wolfson, journeyed through the fascinating world of island traditions. When the team discovered timbal–a kind of Cuban kettle drum–they knew they',d hit the mark. With its ties to Caribbean culture, festive music, and a cooking utensil
associated with chip making, the name proved hard to beat.