Some details
Six subscription clubs under one roof!
CHALLENGE
- Implement a mobile theme for six different subscription clubs without affecting the desktop user experience.
- Fast roll-out of mobile theme to avoid penalties in Search Engine mobile ranking.
- New mobile theme should be modern and at the same time
APPROACH
- Well thought-out graphical design phase based on heatmaps and analytics data to identify the optimal positioning of elements on mobile devices.
- Agile delivery for phased deployments to avoid any loss with Search Engine mobile ranking for top-visited clubs.
- On-going SEO audit for each club cooperating with the client',s external SEO team.
- Performance optimization and review ensuring that the mobile theme did not affect the website load speed
RESULT
- Improved user experience on mobile devices, decreasing their shopping cart bounce rate by ~58.8% during peak season.
- ~96.4% average conversion rate increase in 2 months after the new responsive theme launch.
- Many new customers are reaching the MonthlyClubs website from mobile devices with the mobile Organic Traffic acquisition being increased by ~42.3% in 3 months after mobile theme launch.