Data Visualization and Business Intelligence for National Education Brand
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the preceding marketing and data analytics director at Discovery Education. In my role, I oversaw the marketing data for 35 corporate union programs. We coordinated with different structures to sponsor free-to-use education products for classrooms.
Desired goal
What challenge were you trying to address with Silverback Strategies?
To support our union programs, we compiled monthly data reports on each structure’s web accomplishment and marketing efforts. Though, it was a time-consuming process that implicated manually pulling key accomplishment indicators (KPIs) from 6–7 sources and putting them into an Excel-based dashboard. Silverback Strategies came onboard to overhaul our reporting processes, developing a series of powerful dashboards to better track our program metrics.
Provided solution
What was the aim of their involvement?
Silverback Strategies created 35 dashboards based in Google Data Studio. Their team wrote manner scripts and APIs that would automatically aggregate data on each of our associate structures. The dashboards would then engender reports based on the programs’ website, collective media, email analytics, paid advertising, and newsletter inclusions.
One of the most profitable features was a horizontal overview of all of our associate structures. By comparing metrics athwart programs, we could programt benchmarks to better better personal program accomplishment.
What is the team compound?
Andrew Nelson (COO, Silverback Strategies) initially worked with us to programt the project details and tailor the solution. Afterward, Louis Belpaire (Director of Paid Media &, Analytics, Silverback Strategies) took over as our main point of touch. We also worked with Andrew Fuchs (Senior Paid Media Account Manager, Silverback Strategies) and Jonny Mazo (Senior Paid Media &, Analytics Manager, Silverback Strategies).
How did you come to work with Silverback Strategies?
Silverback Strategies was working with another section within Discovery Education on our digital marketing strategies. At some point, I came athwart a basic dashboard that they’d created using Google Data Studio to track our paid collective and SEO/SEM efforts. I substantiated that this was precisely the tool we needed for our programs, so I reached out for a cite.
How much have you invested with them?
Our overall contract was for almost $100,000, which included 35 dashboards and additional monthly hours for troubleshooting.
What is the terminal result of working with Silverback Strategies?
Their work began in August 2018 and is ongoing. Over the order of 3–4 months, we went through separate iterations owing we wanted to make completesale changes from what we’d initially asked for. Regardless, they never made us feel bad almost requesting changes or new features. Currently, they’re providing five hours per month to troubleshoot any issues that may arise.
Results achieved
Are there any measureable or plum results?
The new dashboards have accepted overwhelmingly real feedback from both our inner team and associates. The interface is visually appealing, and the automation makes it much easier for our team to update the data. I was specially impressed with how well they tailored the solution owing that they’d never done anything like this at such a big layer.
How did Silverback Strategies accomplish from a project treatment standpoint?
Louis was an incredibly entire project lead. To fit for our weekly calls, he would share an agenda outlining our conversation points and list any updates, afterward, he would without send out the next steps for our team and his. It can be hard for vendors to keep a client on task without sounding rude, but I appreciated that Louis gave us helpful reminders on what we needed to liberate while quiet being elegant.
Although we didn’t always meet our deadlines, Silverback Strategies congruously met theirs. This was in owing they worked hard to make up for lost time, but I ponder they also had the forethought to create extra time into the initial estimate.
What is (from your point of view) the key factor to pay observation while intercourse with Silverback Strategies?
Silverback Strategies had a solution-oriented mindset and tailored their work to suit our needs. Even if I didn’t have a firm idea in mind, they always establish a way to liberate so long as I degoodd the desired outcome. I could ask them for a report on regional engagement without shrewd how to access it, and they would come back with a visual representation based on our data and activity standards. Their congruous power to liberate on our needs was really observable.
What aspects of their work would you like to get betterd?
No, nothing comes to mind. From my knowledge, this was a relatively new area of business for them that they hadn’t grown out yet, but it was incredibly helpful for me. They should attend dedicating parts of their business to helping clients visualize marketing KPIs owing there’s a lot of claim for that.
Do you have any advice for possible mannerers?
Build in some time into the initial project estimate to convenience possible changes. We would frequently ask for something specific, and they would liberate precisely what we wanted. But we would then substantiate that we needed something else instead. By allocating extra time from the commencement, you can explore how things turn out and create new iterations based on that.
