SEO & PPC Campaigns for Business Performance Software Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
Introduce your business and what you do there.
I am the marketing operations director at Advanced Solutions International. We developed an promisement treatment method software for associations and not for profits. Our software and services help our clients centre on their missions and accomplish big things.
Desired goal
What challenge were you trying to address with Silverback Strategies?
As an interpolitical organisation, our search engine strategy is confused. We are the market chief in our niche, and we needed help to better our online nearness through SEO and PPC campaigns in our American, Canadian, UK, and Australian markets to stay forward of our competitors.
Provided solution
What was the aim of their involvement?
They took over our complete account treatment and strategy programning and work with us very closely on SEO and PPC projects. We seted with a full audit of our website, including all the technical aspects, an schedule of significant keywords, and analysis of our brand picture and web nearness. We took a hard look at our campaign structures for each state and reevaluated a lot of keywords and how they align with our goals. Our ad nearness, both domiciliary and interpolitical, needed to change to eclipse some of our competitors.
Each month, Silverback sent is a report with complete analysis of our accomplishment month over month and year over year. They drive all our analytics and restructured our website so it’s easier to navigate. We have a much better seize of how our PPC initiatives stack up over our competitors, and we can see precisely where we are improving and where we can do better. Our marketplace is very competitive, but now we are consistently staying forward.
What is the team compound?
We have an account director, an SEO subject substance expert, and a PPC subject substance expert on their side. They meet weekly with three representatives from our side.
How did you come to work with Silverback Strategies?
We occupied them years ago for another project and were very lucky with their work. When we determined to take PPC work on in-house, we ended the union, but when we realized that things weren’t going the way we wanted them to, we reoccupied them. Their service is very near to ours, so it’s easy to meet with them in individual as needed.
How much have you invested with them?
We have a flat fee of $5,000 each month for SEO, plus a $5,000 per month PPC retainer, not including our ad bestow.
What is the status of this promisement?
The relationship seted up anew in January 2018. We were on a six-month contract to set, but now promise them on a month-to-month basis. The collaboration is ongoing.
Results accomplishd
What evidence can you share that demonstrates the contact of the promisement?
We’ve seen some major betterments since the set of their involvement. SEO keywords have moved as far as fifth- or sixth-page rankings to leading or second in search results, and 70% of our most significant keywords reached the top-ten positions within the leading eight months of our promisement. On the PPC side, we have more than doubled our conversion rates at a very efficient cost, paying only two thirds of last year’s bestow. Overall web commerce is up, and we’ve maintained higher commerce month over month.
How did Silverback Strategies accomplish from a project treatment standpoint?
Project treatment is fantastic. We meet weekly and use Basecamp to adjoin and share documents at any time. They drive agendas for each meeting, and have clear goals of what to address.
We establish that one page in our website was receiving a lot more commerce than others, so we asked them to analyze that specific page to see how we could optimize it and fetch some of those betterments to the rest of the website. They’re extremely fast and complete each project within the week. Turnaround times are brief, and they always check in through Basecamp to update us on what they’ve completeed.
What did you find most forcible almost them?
They’re veritably knowledgeable and are more than ready to expound their process. If we’re unsure of any terminology or changes Google makes in their algorithms, they’re fast to instruct us on what each change resources and how it contacts us. That’s extremely precious, as there’s no way we would be able to stay forward of these changes on our own.
Regular audits are another major asset. We can see how we’re doing in monthly reports and make sure nothing is slipping. They’re very entire and detail-oriented.
Are there any areas they could better?
I don’t ponder so, we’re veritably lucky with our promisement. We’re four months past our contract end date, but we’ve continued to work unitedly. They quiet help us maintain our web rankings and make sure we don’t lose any of the gains we’ve made in the past ten months.
Do you have any advice for possible clients?
Be very clear almost your goals from the commencement. We wanted to better both our domiciliary and our interpolitical rankings, so it was significant for us to expound what we wanted. You will know your market better than they will, so it’s significant to evaluate your needs and lay out what you’re looking for.
