Brand Strategy for Health Museum
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the chairman and CEO of The Health Museum, a museum almost health and medical science.
Desired goal
What challenge were you trying to address with Tronvig Group?
We wanted to get brand clarity. We’re in the Houston Museum District, fully positioned between a world-class children’s museum and a intrinsic science museum. It was hard for our constituents to determine whether they were going to an extension of the children’s museum or the intrinsic science museum. We didn’t have our own niche owing we didn’t know where we stood.
Provided solution
What particular tasks were Tronvig Group responsible for?
Tronvig helped us to mark who we are. They worked with our board, staff, and outer stakeholders collectively. Once we were able to mark that, they helped us to clarify how we would be positioned. We determined to be purely health and medical science for the total family to particularize from the children’s museum. We needed to adjoin that to our possible patrons. Tronvig granted scan results of outer evaluators. They gave a introduction to board members and all stakeholders to lay out the data they calm, explaining why they determined that we should be an intelligent space in a market filled with folks who support entertainment.
How did you come to work with Tronvig Group?
I establish them through the American Alliance of Museums. Their chairman, James Heaton, had conducted a panel conversation at the conversation. I saw how authentically crafty he was almost the lay of the land for museum participants and attendants. He also knew how to measure that.
How much have you invested with Tronvig Group?
We’ve invested almost $25,000 over the order of our relationship.
What is the terminal result of working with Tronvig Group?
I began working with them five years ago, and the work is complete.
Results achieved
Could you share any evidence that would prove the productivity, condition of work, or the contact of the engagement?
We changed our exhibits to be on-par with their recommendations. To date, we have an astounding 344% increase in attendance.
How did Tronvig Group accomplish from a project treatment standpoint?
They’re very efficient and time-conscious of your stakeholders. The pursue-through is big. They were always there for a conversation call and kept the pace of the project. They didn’t drag it out.
What did you find most forcible almost Tronvig Group?
They pursue the client all the way through until the project is lucky and over. You can fix a issue with a big introduction, but Tronvig is good at staying with you for the long haul.
Are there any areas Tronvig Group could better?
One of my board members peaked out that one individual primarily represented the Tronvig Group. It looked as if they were a one-man shop. He felt that there’s some vulnerability in having one individual be the keeper of the apprehension.
