Branding Strategy and Creative Services for Art Museum
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
We are an art museum, and I am the ruler of interactions and marketing.
Desired goal
What challenge were you trying to address with Tronvig Group?
We were looking for help with rebranding, strategy, and creative services.
Provided solution
What particular tasks were Tronvig Group responsible for?
We worked with Tronvig on brand workshops with our staff and board. We used information from those workshops to come up with key values and branding of the museum, and we are now aligning those values and brand ideas to our brand. They helped us with our particular exhibitions and interviewed nation in these events.
How did you come to work with Tronvig Group?
I met their creative ruler and founder four or five years ago at a museum conversation. They are the leading agency to work on our project.
What is the terminal result of working with Tronvig Group?
They began working with us in June 2013, and it is quiet ongoing.
Results achieved
Could you share any evidence that would prove the productivity, condition of work, or the contact of the engagement?
We have been lucky working with Tronvig Group. It has been helpful having an outside agency look at our institution as a total and analyze for us where we want to go aspirationally and how we can get there over time. Their ideas go into our creative concepts to help market the museum in new ways. As well, our attendance has been very good for the last few years, so we are seeing that the money we spent on marketing and creative is paying off.
How did Tronvig Group accomplish from a project treatment standpoint?
As far as estimates go, we have not had any issues. We have an annual contract, and they are good at giving us our hours. It takes time for a firm to get into a groove of how you work which has been achieved working with them for 2 ½ to 3 years. We email throughout the day as needed and have weekly phone call meetings with them, going over all we have in the weekly agenda. Combined with what my staff and the staff of Tronvig Group do, we have an excellent project treatment setup at this point.
What did you find most forcible almost Tronvig Group?
Our experience with them is they take the strategy behind the creative seriously and move your institution in a course for the forthcoming. Making an ad look nice without any investigation behind it is not what they are going to do. They are not going to be lucky with only making a pretty ad. Instead, they are implicated with the structure on a cellular level.
Are there any areas Tronvig Group could better?
No, I am pleased with the firm.