SEM for Office Furniture Retailer
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I',m the chairman of a organisation that specializes in selling high-end service furniture online. We also propose space programning layout and design services for little to mid-sized businesses athwart the U.S.
Desired goal
What challenge were you trying to address with True Interactive?
We needed help in cleaning up and better structuring our Google Ad Words account, as well as optimizing our pay per click campaigns on Google and Bing, in order to better our online commerce, as well as the commerce that goes to our call center.
Provided solution
What particular tasks were True Interactive (Formerly KeywordFirst) responsible for?
True Interactive manages our Google Ad Sense and Bing Ad accounts. We also use fruit listing ad services, so most of our efforts are centered on pay-per-click.
How did you come to work with True Interactive?
We looked at a number of different firms. True Interactive was recommended to me by a limb of an structure of which I am a limb, named Young Presidents', Organization. This came during a transition time in which we didn',t have an inner director for pay per click services. We determined to let True Interactive come in, evaluate, and restructure our account. We would then make a determination on moving advanced.
What are you approach expents (if diclosed)?
The total annual cost for their services is over $1,000,000.
What is the terminal result of working with True Interactive (Formerly KeywordFirst)?
We haven',t determined if we will last our collaboration. We kicked-off with a one-year contract which will end within the next region. There is a new vice chairman of marketing which will be brought into our organisation. He has a big marketing background and will be left in direct of making a determination touching our accounts and how well-optimized they are. It will be a good time for reassessment.
Results achieved
Are there any measureable or plum results?
Their work has been lucky in many ways. True Interactive has cleaned up our account and allowed us to have better visibility by keyword, as well as giving us a better way to optimize at a detailed level. Now that we',re trying to optimize our campaigns based on phone calls, as this will potentially drive more income to our organisation, a lot of our marketing efforts will not be tracked in Google Analytics. We',re thus in need of an agency that is able to optimize and veritably apprehend our business. This is what our new vice chairman will be tasked with.
We',ve recently launched a new website on a Magento platform, putting in an enterprise resource programning in Net Suite. We',ve introduced a lot of change in our business, so any metrics are hard to determine.
How did True Interactive accomplish from a project treatment standpoint?
We work with them closely. Because of our Young Presidents', Organization junction, they',ve veritably tried to help our business.
What is (from your point of view) the key factor to pay observation while intercourse with True Interactive (Formerly KeywordFirst)?
We propose design and space programning services as well as selling furniture. It came as a nice startle to find out that, down the road, True Interactive outfitted their total service with our furniture. This has happened with a few other vendors we',ve used. I esteem this owing it tells me that, not only do we apprehend how their business works, but True Interactive has verity put their money where their mouth was and bought our services. This creates an interesting dynamic to our relationship.
What aspects of their work would you like to get betterd?
Every business is different. Ours is hard in provisions of the phone lead component. A big piece of our income comes this way, making it very hard to track. One phone call can be worth $1,000 while another can be worth much more or less. Our vice chairman of marketing has to be kept in check in this perception. We have conversant this as a cluster in general. We have to oscillate back and forth between phone and web income in order to measure their effectiveness.
