Some details
Expertise:
Renaming MGM-Mirage to MGM Resorts International
Renaming ',Players Club’ rewards brand to ‘M Life’
Naming Architecture for ',M Life', program tiers Sapphire, Pearl, Gold, Platinum, and Noir
Naming Wet Republic Ultra Pool
Naming the Aria Hotel
Naming ‘ThePark', a $450M multi-use outdoor space connecting the New York-New York and Monte Carlo
casinos.
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