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Content Marketing Trends to Watch in 2022 [FOR SMALL BUSINESS] - read the full article about content marketing trends, Content Marketing and Content creation and promotion from Anila Thilak on Qualified.One
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content marketing is crucial for growing your brand and reaching out the right audience without it you will not create leads increase your conversions or you cannot expand your email list if you keep up with what your customers want then you will be able to stay ahead of your competition hey growing people this is me ANILA THILAK like im an entrepreneur im digital marketer and todays video we gonna discuss about the content marketing trends to watch in 2022 and this video is particularly for small business owners you will get massive value from this video to watch it completely so lets go together you know statista found that content marketing revenue has surpassed 42 billion per year and still is rising as a result many of companies many of businesses are concentrating on content marketing so focus on the content marketing strategies that im going to tell in this video and use them in your strategies to make 2022 a best year for your business so moving with one customer retention high quality content marketing can significantly attract new customers increase search engine rankings and converts leads however only few people talks about the content strategies for maintaining the existing customers so here are some content focused approaches to return your customers interest along after you have closed the deal the first one is keeping your website up to date contributes good customer experience encouraging visitors to return more so you have a website right that is your portfolio you are so we says you are digital products or your testimonials what you are serving everything about you is your website so keep it up to date that will help you to attract new customers and also the retain or the what you retain the customers who have already engaged with you second one is examining how your customers interact with your product after they purchase it so what can you do for that you can ask for to submit uh review videos about that product or services how they feel about your product or your server is this there is one of the good way to uh retain your customers and that will also help you to attract new customers about your proof that is a social proof right third one is including promotional information compelling product features news about upcoming changes discounts that could bring disengaged customers back to the fall in your email campaigns so these are the three tactics you can apply in your business and you get the customer retention lets move it to the second thing growing popularity of podcast you know there is high demand for educational podcasts and business podcast there are also many podcasts that are targeted to entrepreneurs and business owners podcasts are great way to share your information your experience everything with your audience and they have a great potential for the content marketing strategy you know podcast insights estimates that there are roughly 2 million podcasts and more than 48 million podcast episode as of 2021 so you can uh guess the future right its gonna bing bang podcasting can help the content marketers to share your stories your experience with your business have you started your business everything about your business you can use them to draw the attention to the positive aspects of your products services to the niche customers leverage them on your social media to complement your blog content and you know podcasts have a personal approach or personal touch with you can give a personal touch with your audience you can share your stories you can share your experience you can share your thoughts that is not possible with the text type content so use it maximum and grab the attention with audience and make a content marketing as a best as possible before moving to the third one i have a disclaimer if you want to know how can you build a whole business out of content marketing yeah i have already done a content on that you can check from here i will give in the description box so moving to third one artificial intelligence technology you know customers expect the business to react or respond as much quick as possible as a result AI powered chat box are a big thing and that will be a part of content marketing strategies in 2022 onwards its already there as a technology improves there will be more tools to analyze the data and creating materials i mean mortgage materials such as optimized blocks so this automation allows employees to concentrate on their most important tasks this is one of the important thing now we are with the fourth one first rate search engine optimization receive consistency is essential for content marketing you know the content that is unique creative and original indexes more quickly and ranks higher than the repetitive and low value content you know 95 percentage of users only view the first page of search results so the potential customers wont see your results if you are not ranking on the first page or not in the first page in the first five results so optimizing your content is very worth and it is really important for you to grow your business so for that google says that use important keywords in your content and focus on specific visiters so google can recognize your page and determine its relevancy and ranking so optimization is the important thing for you to grow your business otherwise people will not see your results whatever quality product you are providing or whatever quality service you are providing whatever thing you have if people didnt see your content that means you are not growing your business or you cannot sell any service you can the sales will not happen right content marketing and search engine optimization are not separate entities they are one both requires each other and seo friendly content marketing is essential for your success if these informations are helping you to grow then dont forget to smash the like button that will help me to rank me more and also i can understand that you are enjoying my video and you know what is my next content its about 7 biggest video mistakes you should know in 2022 that is important thing you to watch right so dont forget to uh hit the notification buttons that will help you to notify you what is my next content and they will show you moving to the fifth one documenting your content strategy you know both established and non-established companies startups have successfully executed the content marketing strategies without uh documenting the strategies it doesnt have a formal documentation you know the content marketing institute found that 41 percentage of them lacked documentation to support their content strategies as content marketing evolves the importance of clearly defined a content marketing plan will increase so documenting your strategies will help you to stay organized and much more efficient in 2022. last but the least the sixth one is more specified content it is really difficult for small business to reach a brand recognition so its crucial to simplify your content marketing strategies or plan to focus on the best aspects of your business what makes you unique so stay informed with the latest technologies or latest development that is happening in your particular niche be updated when youre doing a specialized content marketing strategies that will help you to reach three goals that is you can create that is relevant uh to target your audience and stand out from stand out from your competition and establish your brand and demonstrate your competence and knowledge i think you enjoyed this video the content marketing trends to watch in 2022 and dont forget my next content that is seven biggest video marketing mistake you should know in 2022 and if this information helped you to grow then smash the like button please do that and subscribe my channel for content related digital marketing entrepreneurship and make money online and hit that notification button to reach my contents as soon as possible so see in the 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Anila Thilak: Content Marketing Trends to Watch in 2022 [FOR SMALL BUSINESS] - Content Marketing