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The Hottest Content Marketing Trends for 2021 - read the full article about content marketing trends, Content Marketing and Content creation and promotion from NetHunt CRM for Gmail on Qualified.One
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2020 has come to an end and we’re up to our eyeballs in plans to conquer the CRM world in 2021. So, we asked six content marketing experts to look into their content marketing crystal balls and share what they see for 2021. We’re NetHunt, Gmail CRM and content marketing know-it-alls. By the end of this video, you’re going to have exclusive industry insight from content marketing professionals from Sales Hacker, G2, Cloud Talks, The Predictive Index, Demio and… NetHunt. Before we begin, press those Subscribe and notification bell buttons below to get more content like this. Let’s get growing! We asked the experts two questions. First — Which content marketing strategies should be given up in 2021? And then — Which content distribution channels will take centre stage next year? First up was Brooklin Nash, Head of Content creation at Sales Hacker. He reckons that basing SEO content off the highest volume keywords is outdated for 2021. “Instead of going after these highly competitive topics, dig deep into the questions and conversations that your prospects have at the bottom of the funnel (for example not "sales lead generation", but instead "how to export leads from LinkedIn sales navigator." In terms of content distribution channels, he was first in a line of many to say marketers should try and replicate the virality of TikTok for B2B. “People love video, so figuring out how to consistently repurpose your written and audio content into video will go a long way.” Thank you, Brooklin! David Cacik is the CMO at CloudTalk. He lives and breathes SaaS marketing. He shares NetHunt’s view that if you’re not going to promote content properly, there’s no point in making it in the first place. “Anyone who is putting at least minimal efforts into content creation and not putting equal efforts into its promotion and distribution should either give it up or double down and do it properly.” He also believes that Quora and Reddit will be the content distribution channels to watch in 2021. But he added that laser targeted LinkedIn and Facebook groups are still one of his favourites. David… we feel like you’re one of us. Next up… one of us! It’s our very own George Rowlands, NetHunt’s Content Strategy Lead! One thing you should know about George is, he hates clickbait. He’s hoping that it has all but died a death in 2021. “We need to clean up the internet, it’s become pretty unbearable with pop-ups, paywalls, and those little cookie warnings that we need to agree to. Saying goodbye to clickbait is a step in the right direction” In terms of distribution, George also had a lot to say about video. “ think that there are still gaps for brands to explore in other forms of video. Short-form video is about to see a big rise in popularity with TikToks, Reels, and Fleeks taking off. I think even bigger opportunities come with long-form video such as live streams, where brands can really build up a steady, loyal follower base by providing a face-to-face experience.” Spot on Georgey boy! Funnily enough Rebecca Reynoso, someone we’ve worked closely with at G2, also said something along the same lines as George did. Rebecca also wants to see clickbait die. She believes it’s unsustainable and the traffic is sporadic and temporary, meaning whatever content your team produces will have a short shelf life. Instead, she says we should focus solely on long-form, evergreen content and do away with short-form, time-bound pieces. Like George, she also thinks that brands should focus on video content in 2021, because there are gaps opening up in short-form video especially. She says…If brands are smart, theyll start utilizing TikTok. Theres no need to pour your whole social content strategy into this platform, but viewing it as a value-adding asset rather than just "an app for kids" will open up so many doors. Look at Ocean Spray among other brands – they capitalized on the creative use of their product, made the video-maker a brand ambassador, and drummed up sales on their product. Thanks, Rebecca, we look forward to working with you even more in 2021! Erin Belsa works for The Predictive Index as the Head of Content Marketing, and so we were keen to know what she had to say. Getting straight to the point, she told us to Stop gating every e-book. Stop MQLing content leads and sending them to sales, and focus instead on using content to generate hand raiser leads. Meanwhile, for distribution strategies, she believes email newsletters are finally going to take centre stage in 2021 for original, voicy content. She wants to see better synergy between owned, earned, and paid channels, and as leaders in the company build personal brands on social, theyll paste their most popular posts right into the company newsletter. Erin, it was a pleasure! Last but by no means not least, Ashley Levesque is the Director of Marketing at Demio. She wants to step into a world in 2021 where spray and pray marketing strategies are finished. She wants to see real content writing strategies that align goals and KPIs to understand what works and what does. And She wants to see marketing teams track their progress and be agile enough to adapt as marketing changes. Well said! In terms of distribution channels, Ashley is also another big fan of video in long and short form. She said… “If you arent considering YouTube as part of your content strategy, get on it! The second-largest search engine in the world, and a more personalized content medium - youd be crazy not to figure out how that platform can best serve your brand. I also think value-added webinars will be really important next year. 2020 was a huge pivot for a lot of companies into the webinar world.” We want to say thank you to all the experts that stuck their two cents in for this video. We hope they have a beautiful… or at least normal 2021… and we’ll be tuned into all their content distribution channels as they keep fighting the good fight. If you’ve got any hot predictions for content marketing, content writing, and content strategies in 2021, hit the comments below! If you want to see even more expert insight, check out the blog article in the description about this same subject! Join the user community at community.nethunt.com! Like and subscribe, don’t forget to watch our next video in the series about email marketing trends in 2021. It’s NetHunt over and out!
NetHunt CRM for Gmail: The Hottest Content Marketing Trends for 2021 - Content Marketing