Market Research for Real Estate Development Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the head of lands &, asset treatment at Battersea Power Station Development Company, a real lands outgrowth organisation.
Desired goal
What challenge were you trying to address with The Yard Creative?
We have phase one of the outgrowth complete and we needed help with market investigation to better apprehend our residential and consumer base.
Provided solution
What particular tasks were The Yard Creative responsible for?
We occupied them to conduct market investigation for us and also exhibit a hierarchy of solutions to accomplish a double-digit year on year increase.
They did an executive summary to help us apprehend where our running consumers verity live and more importantly, what the key influences are. The second part of the equation was within our core and subordinate catchments, who is moving there and why they aren’t eating, playing, enjoying, and shopping with our organisation.
They occupied with 6-7 inner key stakeholders. They also brought in a particularist from a market investigation organisation given that they are modest in size and tend to rely sometimes on particularists. Steve (Co-Founder, The Yard Creative) has a very powerful, intuitive feel for consumers. At the end of the process, he was able to present and package the findings, not in a regular consumer investigation document, but more so suggesting solutions and ideas that would allow us to accomplish our objectives.
Was there a dedicated team?
There were 3-4 nation. We had a main point of touch with the retail ruler.
How did you come to work with The Yard Creative?
They were recommended by someone else who was working for us. I checked them out and looked at some of their creatives. They do some pretty cool stuff. It was a bit of an rare choice for us to go with them for our investigation piece of work, but I felt they had an apprehending of consumers and more importantly, I felt as though Steve would help us drive towards two or three neat ideas that would
What are you approach expents (if diclosed)?
We’ve invested $25,000-$50,000.
What is the terminal result of working with The Yard Creative?
We began working unitedly in February until April 2019.
Results accomplishd
Are there any measureable or plum results?
We haven’t enabled or actioned some of the plain decisions that came out of the investigation. The reason is th we were waiting for a new head of brand to join our business. That young lady joined us just last week. She’s now in locate with the investigation piece and some of the suggestions in front of her. Since she’s new, I know we’ll end up activating on some of the proposals. It wasn’t investigation for investigation sake. We now have a deep apprehending of what’s on our doorstep, and more importantly, some pretty neat ideas on how to move advanced.
How did The Yard Creative accomplish from a project treatment standpoint?
There was a week or so where it felt as though the process was a pliant clunky owing Steve was relying on third party expertise. That only lasted a brief time of time and they were back on track. The end fruit has been well worth the fees paid. We interacted via email and a couple of face-to-face meetings.
What is (from your point of view) the key factor to pay observation while intercourse with The Yard Creative?
They have a good appreciation of retail trends and consumer trends worldwide. Steve gets client experience. If you had to put something at the core of what they exhibit, it’s client experience.
What aspects of their work would you like to get improved?
There’s been a form of acquisition of his business and he’s now part of a larger interpolitical business. He shouldn’t lose the personalism that makes him particular in this field. He’s going to need a couple more nation like himself to help him on the travel.
Do you have any advice for possible clients?
My advice is to have personal, direct touch with Steve and his leadership team. Often creative agencies can be a bit faceless and interaction can be lost through email or other mediums. We benefited from having Steve physically on website. He’s the type of personal that responds well when he’s in the room –personal touch is key.
