
Some details
Adquesto is essentially a gamified paywall. From the reader’s perspective, it involves taking the following steps.
Upon entering the website, the user can see a limited part of the article, e.g. the first paragraph. Then, they run into the adquest which comprises of an advert and a comprehension question with three answers. If the user answers correctly, the rest of the article is unblocked. If, on the other hand, the
answer is wrong, the user can retake the adquest after 5 seconds.