Ad Exchange for the US market: Maxilect LLC Artificial Intelligence project at Qualified.One

Ad Exchange for the US market by Maxilect LLC

Some details

Problem: The customer approached us in October 2016 in need of a RTB platform.

Solution: We quickly formed a team from our talent pool that had an experience in this subject area. Together with the customer, we documented the MVP (Minimum viable product) and started developing the system.

Outcome:

  • After 3 months, the prototype was
created
  • After 6 months, the MVP-version of the system was released to test commercial viability and integration with several contractors
  • A monitoring system was also created to ensure stable operation of the platform under the conditions of the constantly increasing of workload
  • Accountability bloc was created
  • At this moment, the system is capable of processing in excess of 20,000 requests per second and is scalable to handle more bid requests and bid responses
  • Technological stack: J2SE, Servlet API, Spring beans, TCP sockets, Syslog tcp client, Kafka producer, RabbitMQ client, PostgreSQL.

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    Digital marketing - US company
    Artificial Intelligence
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    Programmatic advertising solution
    Artificial Intelligence