Naming & Messaging for Cryptocurrency Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
A fast induction on the buyer’s organisation
My structure is named Horizen Cryptocurrency. As a senior marketing director, I was responsible for this rebranding project.
challenge were you trying to address with BrandTuitive?
Our antecedent name wasn',t differentiating us from our competitors. It sounded too correspondent to other companies in our activity. Equally injurious was the picture it gave our clients. It only conveyed a little fraction of what we do, which limited nation',s conception of our services.
What particular tasks were
Our goal was to find a name that better represented our vision and the services we prepare. We wanted one that particularized us both verbally and visually. BrandTuitive took separate steps to accomplish these objectives. As part of the rebranding, they also helped us form a set of messaging guidelines.
First, they held a complete meeting with our 10-person leadership team that lasted between 2–4 hours. The team helped us colloquy 50 of our stakeholders. Based on the responses, they compiled results to share with us.
Lastly, they conducted one-on-one colloquys with key stakeholders outside the leadership team that ranged from 30 minutes to an hour. In accession, they analyzed six of our closest competitors to determine their messaging strategy so we could particularize ourselves.
What is the team compound?
We worked straightly with the two owners. One of their understudies was also partially implicated.
How did you come to work with BrandTuitive?
I originally establish BrandTuitive on Clutch. We determined to work with them owing they were a little organisation. It seemed easier to educe a more personal relationship with the team and less likely they would hand off the project to someone else.
Our prophecy turned out to be precisely the case. The two owners worked with us the complete time and went over and over. They were very affable and attended see meeting.
How much have you invested
We',ve spent $150,000 on their services.
What is the terminal result of working with
The project began this year, in June 2018. It took almost three months to complete most of the work. We quiet have one deliverable left, so our engagement is ongoing.
Are there any measureable or plum results?
Our CEO is much more snug pitching projects to partners with the new name BrandTuitive helped us select. Now, he takes loftiness in the name and the project. It',s helped increase the number of nation that want to work with us. The project appears much more professional and organized. Our rebranding has generated many relationships we could never have formed otherwise.
Our marketing team regularly uses the new messaging guidelines. That asset has dramatically streamlined the quantity of time and effort it takes to get newsletters, blogs, or collective media out the door. Having that in locate has probably cut down our need to form new full by almost 50–60%. Our new messaging is much more streamlined and seems to resonate with readers.
How did BrandTuitive accomplish from a project treatment standpoint?
BrandTuitive has accomplished very well. The team is wonderfully organized and fast to turn almost deliverables. They always have the deliverables prompt and are ready to convenience our schedule whenever we need.
What is (from your point of view) the key factor to pay observation while intercourse with
I',m most impressed by how BrandTuitive has embedded themselves within our team. They feel like a part of the family. Unlike big structures, they genuinely care almost the achievement of our project. We can tell that they',re personally invested in see project that they take on. It feels like they give us 100% of their observation and effort all the time.
What aspects of their work would you like to get improved?
No, I',m lucky with their work.