Punta Cable is the leading television cable service in Maldonado, Uruguay. The challenge was to create an innovative channel that enabled their subscribers to make better use of their cable services. The result was the development of a mobile application with artificial intelligence that enables their users to access the programming guide from their cell phone, get recommended shows and content that fits their preferences,… schedule notifications of their favorite shows, do invoice management, get help and support with live chat in real time and more. The app works with artificial intelligence algorithms that study the user’s preferences and types of content they normally like to watch. It uses this information to recommend the user what shows to see, categories that he may like, movies, or series.