Market Research for Chocolate & Confectionary Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I work on the consumer insights team at a big confectionery manufacturer. We support the marketing team to better know our consumers and form tailored products and marketing campaigns.
Desired goal
What challenges were you trying to address with Fresh Squeezed Ideas?
We were looking to do an overhaul of one of our brand’s positioning, which would lead the outgrowth of our advertisements and campaigns. We veritably wanted to apprehend our consumers, and converse to them in a appropriate and motivating way. To do this we need to know how consumers were talking almost our brands, what the brands meant to them in their day-to-day lives, and how we can make the brands mean even more.
Provided solution
What particular tasks were Fresh Squeezed Ideas responsible for?
We aimd out the specific investigation we wanted Fresh Squeezed to conduct and gave them a written investigation brief outlining our objectives. They then came back with a offer that outlined the different phases of the investigation, the specific respondents they were going to converse with, and what questions they were going to ask. After meeting with consumers and conducting centre groups they produced a report summarizing their insights that included videos of consumers using our products and our strategic positioning moving advanced.
Was there a dedicated team?
We had one first point of touch, two project leads, and a team of two to three nation who supported them.
How did you come to work with Fresh Squeezed Ideas?
My boss had worked with one of their team leaders at a antecedent job and recommended them when we began looking for a investigation firm. We also reached out to a second organisation, but felt that Fresh Squeezed had more experience and brought back the best offer.
What are you approach expents (if diclosed)?
We spent $50,000-$75,000.
What is the terminal result of working with Fresh Squeezed Ideas?
The project lasted from February–April 2018.
Results achieved
Are there any measureable or plum results?
The Fresh Squeezed team did a big job of distilling a number of different questions into their simplest form to make the investigation as impactful as practicable. They then put unitedly an 80-slide report that my marketing stakeholders told me was possibly the best investigation report they had ever seen. They also veritably helped me beam in my role by guiding me in how best to present the report. Additionally, the report was prepared in such a way that anyone who reads it in the forthcoming will be able to apprehend it with supporting text hidden in the notes section. Overall, it was a fantastic experience working with them from set to complete.
How did Fresh Squeezed Ideas accomplish from a project treatment standpoint?
They were very answering throughout the project and connected with us on a daily basis during the key project phase to talk through any issues that might have arisen. There were a few instances where they needed a bit more time than anticipated to go through the investigation and mine the insights, but they warned us of this at the opening of the project so that we were not surprised by it. They were pellucid almost what they would need in order to liberate their best work.
What is (from your point of view) the key factor to pay observation while intercourse with Fresh Squeezed Ideas?
I was veritably impressed by their power to keep our team within the initial aim of the investigation. Sometimes things would come up that the team would want to add to the project and they able to draw a line between expanding the investigation and asking uncalled questions.That said, when a locality arose that impacted the course of the investigation they were big at pivoting to get us the answers we needed to complete the project. In general I was veritably lucky with the weigh they struck between pulling things back while also remaining pliant.
What aspects of their work would you like to get improved?
No, I was very lucky with their work overall.
