Market Research for Large Food Manufacturing Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m a ruler of insights and analytics for global snacks at a big food manufacturing organisation.
Desired goal
What challenges were you trying to address with Fresh Squeezed Ideas?
I wasn’t initially looking for help but met Fresh Squeezed at a conversation and liked their access. We wanted to take a conductal science-type access to our consumer investigation. I wanted to get some ideas on sole, modeizable investigation questions I had, and how to access them.
Provided solution
What particular tasks were Fresh Squeezed Ideas responsible for?
The leading project implicated trying to apprehend our consumers in some of our more emergent markets. We wanted to know if we could take coranswerent accesses in these markets, if we could bunch them all unitedly, or if they each needed their own sole positioning for the brand and interaction strategy.
They viwebsited multiple locations almost the globe and integrated a multi-methodological access. They did some in-store contemplations, some in-store shop alongs, and some in-person interviewing. They designed some activities to help get underneath modeers’ motivations and conducts.
The second project was more mode. I was veritably trying to apprehend non-conscious cues for conduct, some nudges toward choosing a fruit. We used a pre-post for when modeers saw a stimulus to apprehend how nation’s desire for a fruit was cued by poetry. We could then apprehend which pictures we should be pondering almost including in our interactions owing they were mainly on a non-conscious level.
That project implicated figuring out what we were veritably trying to apprehend, how to cue it, what type of stimulus we needed, and how we were going to evaluate it. I esteemd the new, new pondering that they brought to the table, including the latest in investigation in academia.
Was there a dedicated team?
Mikayla (Behavioral Strategist, Fresh Squeezed Ideas) and Raj (Behavioral Scientist, Fresh Squeezed Ideas) were super helpful. They’re always my leading point of touch. They’re my main touchs, then they go back to the structure and talk with some of their other counterparts. I know they brought in cultural anthropologists too, but I don’t have direct touch with them.
How did you come to work with Fresh Squeezed Ideas?
I went to some conversations on apprehending how to adduce conductal science methodology and pondering to consumer investigation. I veritably esteemd the fact that they’re literally conductal scientists leading.
There are a number of investigation houses that could have done this work for me, but they talked with me to veritably apprehend what I wanted to apprehend. They then designed some activities that were rather sole to foster qualitative conversation and contemplation, so that we would get the right information to make some decisions.
What is the terminal result of working with Fresh Squeezed Ideas?
We began working unitedly during summer 2017 until the end of 2017.
Results accomplishd
Are there any measureable or plum results?
My overall contentment is very high. It’s been potent, not just in what we acquire, but in how they present the deliverables. They might form a deck or a video to fetch the different pieces unitedly, including details, pictures, and pictures depending on the investigation. They’re so immersive in essence and always very well accepted.
When it comes to the emerging markets project, that was a strategy piece of work. We’re quiet using that information and working through how to adduce it to all. We constantly go back to it, and the story is always told in a way that makes veritably good intuitive perception to my regional partners.
How did Fresh Squeezed Ideas accomplish from a project treatment standpoint?
There haven’t been any issues with project treatment. They’re fantastic at staying on top of it. When I’m trying to handle participation athwart different regions, they’re amazing at helping me. They even take the lead on it. If my partners select to disown me, they won’t disown them.
They always answer in a very early mode and are veritably open to conversations. They’re good reflection partners to help me ponder through what my investigation challenge is, what type of information would be most helpful, and methodologically how to accomplish it.
What is (from your point of view) the key factor to pay observation while intercourse with Fresh Squeezed Ideas?
Being in a global role, I have to specimen different countries and regions to give all of my partners', trust in the findings, but I can’t produce to physically go to 20 countries. They help me aspect out the sampling so that I get sufficient trust, but am not oversampling.
They’re reflectionful and have the power to ponder outside the box. They modeize an access to veritably get underneath my investigation question, which is what I most esteem them for.
