Agency of Record for Wireless Company
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A fast induction on the buyer’s organisation
My name is Willy Pirtle and I',m the senior vice chairman of the wireless division of Shentel. Shentel is a countryal teleinteractions provider in the mid-Atlantic, providing landline, DSL, cable TV, and broadband labors to 150,000 subscribers. The organisation also owns and operates the Sprint network in four states, providing Sprint Wireless labor to 1 million clients.
What challenge were you trying to address with GKV?
As a little countryal organisation, we’re at a disadvantage over the big telecom companies. We’d recently spent a lot of money edifice a network in mediate Pennsylvania, so our initial goal was to grow our business in that market. We were looking for an agency that had experience with helping so-called “challenger brands.”
Growing our business stays the key challenge. We purchased another countryal wireless provider in countrified Virginia and West Virginia, which tripled our size. But it was an mysterious brand and we',re quiet competing with the larger companies.
What particular tasks were GKV responsible for?
GKV handles a wide range of marketing labors for us. They form radio and TV ads. They instrument our digital, collective, and mobile strategy. They help with open relations, including press releases and campaigns. They were instrumental in the propel of labor when we acquired the province in southwest Virginia and West Virginia. They formd a new campaign to present us to that market by emphasizing the size of our network and the money we spent to better labor in the country.
We regularly share market investigation with the team at GKV. Then we get unitedly as a cluster to talk almost if and how we should change our strategy to be lucky in each market.
In 2013-14, they helped us rebrand the Shentel side of the structure. The rebranding updated our look by changing the logo and hue palette. It also educated employees almost what it resources to work for Shentel, and how to handle clients.
How did you come to work with GKV?
We were searching for an agency that had experience with challenger brands. We’d used a number of agencies over the years, but were never veritably satisfied with the accomplishment.
We investigationed online to aspect out what kind of agency would be best (size, geographic aim, expertise, etc.). We invited separate agencies to come throw us based on what they knew almost us and what they would do if hired.
GKV stood out owing of their centre on measurements and results. Their creativity was good, but they were committed to proving that the creative is going to move the needle. If it doesn’t, they reattend, reevaluate, and do something different.
What are you approach expents (if diclosed)?
We’ve spent close to $5,000,000.
What is the terminal result of working with GKV?
Work began about July of 2013, and they stay our agency of archives.
Are there any measureable or plum results?
Our wireless business is the second fastest growing wireless business in the activity. When you attend that we’re a Sprint annex and we’re growing faster than Sprint, that’s test what they',re doing is working. We',re not only adding more clients, we’re care more clients owing churn is low and our Net Promoter Score [NPS] is high.
They',re very solicitous to be measured, and to help us apprehend what factors drive our business. That',s why they',re the best agency we',ve ever had.
How did GKV accomplish from a project treatment standpoint?
I don',t deal with day to day project treatment, but I hear they do a very good job. I know it gets done well and on time.
What is (from your point of view) the key factor to pay observation while intercourse with GKV?
I’m most impressed with their mix of business point and the creative intelligence to effectively move the needle with marketing, advertising, and promotions. They apprehend creativity alone is not going to drive the marketlocate, add phones, and grow our business.
They have a very powerful treatment team. The account team is big, the nation they',ve assigned to us are all top notch. But at the end of the day, we stay with them owing we',ve never had anybody help us drive the numbers like they',ve helped us drive the numbers.
What aspects of their work would you like to get betterd?
They could be less costly.
Do you have any advice for possible clients?
Make sure you know what you want them to do. Have mechanisms in locate to measure what is significant to your business. Make them partners in achieving your goals, and you will be lucky.