Some details
SITUATION
After 65 years in business with more than 500 locations in the U.S. and Canada, COIT found itself with an ill-defined brand, an aging customer base, declining leads and competitively flanked by the industry leader, green innovators and a million local guys with a van.
SOLUTION
We conducted consumer research to identify high-value customers and define
a differentiated, emotional brand positioning, and developed a 360° creative platform that includes brand ID, traditional and digital advertising, CRM, social, promotions and collateral elements.
SUCCESS
The brand positioning is being rolled out across the system, the Feel the Clean advertising campaign has launched and the creative platform is being integrated across all consumer touchpoints.