Some details
Stories Worth Sharing™
It’s easy to overlook good news, especially on large media platforms. USA TODAY realized this and set out to change the way it curates positive stories by creating a social video brand focused on stories about special relationships, acts of kindness and out of the ordinary triumphs. Motto worked with GANNETT to name, brand, and launch the motion and animation of the Humankind video
platform.
SERVICES INCLUDED:
- Brand Strategy
- Naming
- Brand Positioning
- Brand Messaging
- Branding
- Brand Identity
- Copywriting
- Art Direction
- Animation
- Motionography
FULL CASE STUDY:
https://wearemotto.com/portfolio/humankind/