Stephens is the pre-eminent middle-market investment bank. Its target audience, C-suite executives, is one of the toughest to reach through traditional marketing channels. Following a rebranding by DeSantis Breindel, Stephens asked us for a strategy for reaching the C-suite. Our recommendation: a three-day, invitation-only summit for 100 CEOs. We named the summit Center Street, a reference to the centrality of the middle market… in building our economy. Center Street, in its sixth year, attracts such luminaries as Bill Clinton, Condoleezza Rice and Louis Gerstner. It annually generates significant new relationships across all of Stephens businesses, from investment banking to wealth management.