Some details
SailPoint disrupted the fast-growing identity and access management industry with a superior product and singular focus that contrasted sharply with the inferior and ineffective solutions offered by large IT providers.
Despite its position as the worldwide industry leader, the company struggled to connect with a significant portion of the market: large corporate buyers who did not prioritize identity management as a
critical IT need. SailPoint needed a brand that would illuminate the importance of identity management while cementing SailPoint’s role as a leader in this space.
The “power of identity” concept informs the entire new brand, from audience-segmented messaging to a powerful design language that spotlights the power of identity to transform security into a lever for business success.