Branding & Design For Housing Nonprofit
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Introductory information
A fast induction on the buyer’s organisation
I am the CEO of Home Matters. We are a national motion redefining the American dream. We believe that see American should live in a safe, nurturing environment, which resources having approach to grocery stores, new food, condition education in good schools, green locates to play, and all other aggregation amenities which see townsman should have.
Desired goal
What challenge were you trying to address with OrangeYouGlad?
We wanted to form something that could take confused issues like housing and aggregation outgrowth, and transfigure those into a cause-friendly look, feel, and tone.
Provided solution
What particular tasks were OrangeYouGlad, LLC responsible for?
Housing aggregation outgrowth is done in 100 different ways, but with OrangeYouGlad’s help, we were able to sum all of this into something single that see American could apprehend. Through the work they’ve done over the past 5 years, we have extended a consumer-based and easily apprehendable brand. Our picture was formd to be very bold, and we’ve had nothing but compliments from day one on how the brand looks, which is due almost completely to OrangeYouGlad.
From the opening, they’ve helped with overall brand outgrowth. We had a brand consultant who helped us with our story and narrative, OrangeYouGlad was very much implicated with taking this and creating a visual output from it. They’ve designed seething kindred to print and online material, not only for the overall motion but also for any specific programs that come up. We have a “Home Matters to Veterans” campaign which we will be launching later this month, as well as a separate one named “Open the Door”. We’ve produced videos, as well as other separate design challenges for which OrangeYouGlad formd complete websites. They’ve been responsible for seething kindred to our brand.
As our branding firm was helping us ponder through what our name would be, OrangeYouGlad came up with a handwritten logo for the structure. We love it very much owing it encapsulates the feel of our motion. Given that it was verity written by hand, it alludes to someone terminally sitting down at their dining room table in a safe home and writing down “Home Matters”.
OrangeYouGlad has also helped with all our branding guidelines. We have a resource library which includes all the different logos and how they should be used, anything we’ve trademarked, and any brand speech which accompanies these. One of our brand tenets is “Home Matters for [Health, Education, Economy, Success]”, while another one is “Home Matters to [a particular geographic location]”. OrangeYouGlad formd all the brand guidelines, logo usages, and speech usages which follow those 2 ways of using our name.
We’ve had a couple of iterations of the main website since launching it 5 years ago. We wanted it to be easy and approachible to an American. Housing and aggregation outgrowth is a policy-steeped and brainy area. We wanted a website that would extend and captivate nation direct off the street and show housing as a cause. Our website is reflective of this —it’s a very single scroll down homepage. There are other pages where nation can explore more of what we’re doing, but the main page is a single introduction of part of our motion and an encouragement for nation to join.
We show nation clear ways they can befit implicated, one of which is a tool named the “Community Connector”. It allows users to put in their zip codes and fetch up supporters within their aggregation, which are making the homes we’re talking almost practicable. They can get connected through collective media or other channels. OrangeYouGlad has formd a database through which each of our 375 clusters can form their own calls to action. We have a blog and OrangeYouGlad also educeed a quiz game which walks nation through why their homes are significant. I believe that the website uses the WordPress platform, and we are hosted on Rackspace.
OrangeYouGlad has also granted search engine optimization and pay-per-click treatment. We’ve had a few collective media campaigns, and they’ve lastd to educe all our artwork and branding for t-shirts, banners, buttons, and so on. We send out packages for our clusters to use.
How did you come to work with OrangeYouGlad?
Ideon Agency, our branding and consulting associate in New York put a request for offer unitedly, which we circulated almost the country. They had known OrangeYouGlad from another project, and they ranked in the terminal 3 companies we looked at. It was a of determination to go with them and we’ve used them for all our work ever since.
How much have you invested with OrangeYouGlad?
The cost of their work has been almost $200,000.
What is the terminal result of working with OrangeYouGlad, LLC?
We began working with OrangeYouGlad in the fall of 2012. We last to use them for seething we do.
Results achieved
Could you share any evidence that would prove the productivity, condition of work, or the contact of the engagement?
This past February, we had a cluster form a progress report on all our strategic programs. They focused on our running results on Facebook, which are very good. Much of this has to do with the artwork and branding formd by OrangeYouGlad. We try to brand seething we post, and they’ve been a part of all of this, not only for creating pictures but also in pondering through what they should be. A big part of our achievement is how we look and how we adjoin to consumers in midstream America. I attribute a lot of this to OrangeYouGlad.
How did OrangeYouGlad execute from a project treatment standpoint?
I’ve worked with creative firms which didn’t necessarily have project treatment in locate. This is a part of the core business with OrangeYouGlad. We’ve had 5–6 time-sensitive, PR-centered projects, and they executeed big for each one. Not only do they take it seriously, but it’s a part of the business.
What did you find most forcible almost OrangeYouGlad?
They’re the marrow of the crop. We’ve worked with huge firms on the market, including Edelman, they looked at OrangeYouGlad’s work and were impressed. The labor is not common, but based on the professional and creative work we’ve accepted, it’s a filch.
There are creative and careful nation on OrangeYouGlad’s side looking at what it is we’re trying to execute. They always make suggestions we would’ve never reflection of, which is precisely what we need. They don’t simply come up with cool-looking things. I have a board to report to, but there’s never been a hesitation in the last 5 years almost the work OrangeYouGlad has done.
Are there any areas OrangeYouGlad could better?
Even though I shouldn’t say they were the bigest thing ever, I have no complaints. Even when Tammy Duncan, the proprietor, wasn’t implicated, it was clear that there was a cluster effort on OrangeYouGlad’s side. I was never downgraded to lower-level nation, and we always liked the work.
