As a part of the project, ScienceSoft’s BI consultants were to design and implement data management and analytics platform to let the Customer collect the data from multiple sources and get insights into customer behavior. The Customer wanted the platform to analyze historical data and enable forecasting.
Thanks to the delivered data analytics platform,… the Customer was able to:
- Measure the engagement and identify the preferences of a particular user.
- Spot trends in the users’ behavior.
- Make predictions about how users would behave.
- Invoice advertisers based on their calculated share.
- Benefit from insightful data analytics (for example, daily earnings, number of new users, customer service data and more).
The use of Amazon Spot Instances allowed the Customer to reduce the costs of AWS computing resources by 80%.