Some details
Chef’d is the first meal kit service that doesn’t require a subscription. Instead, as the name implies, Chef’d aims to connect you with chefs, brands and communities centered around food. Understanding that food is incredibly personal, we wanted to create and experience that brings Chef’d’s distinct value proposition of ‘choice’ to life.
Idea
An e-commerce website, mobile application, and AI recommendation
engine helps customers discover and purchase meal kits by chefs, brands, and filter options — e.g. vegetarian or meat, family-friendly or date night. And, Alexa voice integration lets you order meal kits when your elbow deep in food preparation.Customers can order any meal at any time using the app, the website, or Alexa and Google Home — all designed and built by YML.
Impact
By differentiating Chef’d and creating loyalty through personalization and user experience, gross sales increased by 30% within the first month.