Some details
Walk into a First Republic Bank and you will feel the difference: premium, high-touch, white glove, its a bank like no other. Our goal was to create a mobile experience with the same level of concierge-like service.
Idea
High touch and high-tech, the new First Republic app puts service in the palm of your hand. From managing investments, to depositing checks, and syncing with other bank accounts, the application
includes all the features of a best-in-class banking experience, with the First republic Bank’s unique brand of service. It even includes native AI services, like Siri and Google Assistant, so customers can check their balance or pay a bill without opening the app. Digital banking now offers everything from managing investments to depositing a check. The First Republic mobile app allows customers to view account balances from their other banks, making sure they’re financially aware, wherever they are.Impact
Built from the ground up by YML, the app gives First Republic Bank full control of their technology without having to rely on 3rd parties. And, thanks in part to the digital overhaul, the First Republic Bank now has a better Net Promoter Score than Amazon.