Some details
Services:
Brand Modernization, Web Design &, Development
Problem:
Performance Racing Industries (PRI) the voice of performance racing across America. With a magazine and trade show offerings, their products were cutting edge but their website experience was not.
Insight:
Our user research identified that their current web solutions were dated, clunky and lacked engagement. Plus our
analytics identified that while millennials and gen X’ers were the fastest growing audience, PRI wasn’t targeting them.Outcome:
BLVR began by creating a streamlined information architecture and mobile friendly navigation that would enable a better user flow across all user groups. We reviewed our content presentation and pivoted from an old-school PDF magazine into snackable blog-style content that would would match any other editorial experience our millennial user were getting elsewhere. Then we served the use additional relevant content to deepen their user flow. Next we reimagined their trade show section to drive deeper engagement and ticket sales across the show calendar. We modernized their brand identity to provide a fresh feel and then drove that across the entire user interface.
