New website for Stanford Magazine: Zoolatech eCommerce Development project at Qualified.One

New website for Stanford Magazine by Zoolatech

Some details is the result of a major transformation in digital publishing for the Stanford Alumni Association editorial team and STANFORD magazine. This transformation included increasing the frequency in publishing new content, revamping internal workflows and processes and changing the way content is organized and resurfaced over time.

Zoolatech was asked to develop the site with a specific focus on mobile

readers, including younger alumni, and to focus on ways to make content easier to consume and share. We improved full-cycle workflow automation for the editorial staff, which allows them to save team members time by using the pre-publishing mode, the ",send for approval", option, and inline commenting. 

Also, we built a robust content management system that allows the team to easily update stories and repromote them on the site, in social channels and in newsletters.
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